Lance Yocom
Founder | Owner
Lance is an experienced talent buyer, event producer, artist manager, marketing agent, and business owner with 23 years of experience in the independent and corporate music industry. He is the founder of Spune Productions, a respected Dallas/Ft. Worth independent promotions company, has been employed with AEG Live, the world’s second largest concert promoter, and CrowdSource, the events division of the Dallas Morning News.
Over the last 20 years, Lance has promoted countless shows at numerous venues in Dallas / Fort Worth, booked festivals across the state of Texas, provided development services to many treasured local bands, administered sports content, and consulted area sports groups. A few client samples include Grammy acclaimed artists Jason Isbell, Maren Morris, Leon Bridges, Lucinda Williams, Bio Boi (Outkast), Billy Gibbons (ZZ Top), Mavis Staples, and Lindsey Buckingham (Fleetwood Mac), TCU, Red Bull, EarthX, General Motors, Verizon, NPR, American Airlines Center, House of Blues, Bass Hall, Bomb Factory, Savor Dallas, Untapped Festival, Granada Theater, Majestic Theater, The Theater at Grand Prairie, The Statler, Belmont Hotel, Modern Art Museum of Fort Worth, Cendera Center, Texas AirHogs, Cleburne Railroaders, Texas United, FC Cleburne, INDEX, The Reunion, Fort Worth Music Fest, Flying Saucer, Wall Of Sound Festival, Live Nation, Coachella Music & Arts Festival, New Orleans Jazz & Heritage Festival, Doug Burr, and Air Review.
While at Spune, Dallas Observer and FW Weekly crowned the independent company with multiple “Best Talent Buyer”, “Best Promoter”, “Best Record Label” awards, coined the promoter as contributing to “the city's most compelling and star-studded showcases”, with “the reputation for throwing the region’s most epic seasonal shindigs”.
Critics have referenced Yocom as “Local music kingpin”, "Impresario for all things” and “The one to watch”. Dallas Morning News once asked, "Who is this guy? Why is he suddenly doing some of the coolest things in DFW? “.
Lance is driven by his entertainment background, but is obsessed with his sports roots. Crossover Entertainment is the perfect blend of both worlds.
Donnie Nelson
Owner
Donnie is one of the most respected minds in the NBA. With more than 38 years of NBA experience, Donnie was instrumental in scouting and signing of Dirk Nowitzki.
Donnie’s efforts and contributions to the game of basketball are recognized worldwide. He has conducted clinics in North Africa, Senegal, Nigeria and South Africa. He was responsible for signing the first player from both the Soviet Union and China to NBA contracts. Nelson is especially proud to be associated with the NBA’s Basketball Without Borders program in Africa. This outreach program provides educational opportunities to challenged African athletes. Nelson’s heart for disadvantaged youth led to the creation of the Assist Youth Foundation which has since combined with the charity organization known as Heroes. The foundation’s goal is to advance opportunities for underprivileged kids in the Dallas / Fort Worth Metroplex and across the globe.
Donnie may be known for basketball, but he breathes music and entertainment. Much of his free time is spent engaging in the local entertainment culture within Dallas / Fort Worth and appreciating music from around the world. He serves on several entertainment boards, supports many charitable organizations, and is often a guest on local, national, and international sports and entertainment discussion panels. Donnie is determined to not only contribute to the development of sports in Texas, but to also leave his mark on the greater good of the entertainment landscape. Crossover Entertainment provides him this opportunity.